By Logical Positions Staff Writers

Since podcasts are completely audio, improving the production value can be difficult, as
we often think of production value in visual terms. If you want to improve your
podcast’s production value, we have some helpful tips below!

Invest in Better Equipment

It seems obvious but still worth mentioning that if you want your podcast to sound more
professional, you must invest in better-quality equipment. One of the best ways to
improve the overall sound quality of your podcast is to get a professional-grade
microphone.

You and your audience will immediately notice the difference in sound quality! Many
podcasters start with USB microphones, which are convenient and affordable. But XLR
mics are more durable and better at producing a balanced sound free of distracting
noise.

Pro Tip

If you record your podcast remotely, consider upgrading to professional-grade recording
software for a better sound.

Create a Captivating Intro & Outro

What’s the first and last thing your audience hears when listening to your podcast? If it’s
simply a greeting and goodbye from you or the host, that leaves room for improvement.
You may like the simplicity of just your voice, but if you want to grab the audience’s
attention and get them intrigued enough to return to the podcast, consider creating an
original musical intro and outro.

If you’ve already done a lot of episodes, consider using clips from some of your favorite
moments to give new listeners a taste of what to expect. Or you could create a
completely original music intro or hire someone to produce it for you.

Pro Tip

An intro and outro should be around 10 to 15 seconds long, but never longer than 30
seconds—at that point, you’re testing your audience’s patience.

Add Music & Sound Effects

Another excellent way to improve your podcast’s production value is by adding
music or sound effects throughout the show. By sound effects, we don’t mean wacky
clips and cartoonish sounds (unless that’s what you want for your show) but clips and
sounds that better immerse the listener.

If your podcast has a storytelling angle, adding simple sound effects like wind blowing
against trees, rain falling on a window, or floorboards creaking can better engage your
listeners. If you don’t like sound effects, adding music for background effects or as a
short interlude between segments instantly adds a professional quality to the podcast.